Engagement Model


It is our responsibility to consistently deliver technology solutions that meet or exceed the expectations of our customers.


Customer focus is one of our core values. Therefore, we put customers at the center of everything we do. Gray Optics operates in a collaborative partnership model, and we view our team as an extension of our customer’s team, partnering in future business success. 

Accountability is also core to how we work, and our team is committed to delivering the highest quality work doing our best to ensure our customer’s success. When we commit to providing a solution for our customers, it becomes our responsibility to own the product and resources to guarantee we consistently meet or exceed expectations.



Agility in execution and extensive domain experience are fundamental components of a competitive new product development team.  

At any point in the new product development (NPD) process, we will engage with our customers to learn what problems they are trying to solve, develop a proposal for how our team can best help, and then commit to achieving a world-changing result. This proposal includes a comprehensive statement of work that sets out what we will do and deliver. We then take responsibility for managing our resources and providing the highest quality results. 

At Gray Optics, we believe our best work comes from mutual understanding and respect. Therefore, we do not seek to acquire Intellectual Property (IP). Instead, we focus on what matters most – helping our customers design right the first time and enabling successful new product launches. When our customers are successful, we are successful.



Our systems and processes are built on and aligned to ISO 13485 for medical devices and ISO 9001 for non-regulated products. Our team is passionate about developing technology and products that become successful in the market and improve lives. We know that to create innovative technology successfully, we must comply with quality standards while remaining agile and adaptable based on market context. We organize our work in the following key product development phases and adapt each project to best suit the customer’s needs.  

  • Feasibility  
  • Concept Development  
  • Product Development  
  • Production Transfer   
  • Production  

You can find details on the individual phases on our new product development process page.  

If your product development team needs help to solve a complex optical design problem, Gray Optics is here to help. You can learn more about our unique product engineering, precision assembly and metrology and test capabilities and What We’ve Done.

Contact us online to learn more or request a quote today.


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